Kihei 4th Friday: Music, Community, and Maui Vibes Come Together on April 25th

We’re super excited about this week on Friday April 25th Kihei's 4th Friday features Maui’s own Marty Dread with guitar phenom Keni Blue and our favorite Arlie Asiu and his Trio will opening the show. This is a don’t miss event! Plus, Missy Aguilar will be performing in the Food Court, beloved local storyteller Kathy Collins is back as MC, and the shopping and food scene will be buzzing with local vendors, food trucks, and pop-up booths. You can even catch the biggest car display yet, featuring Classic & Collector Cars and Valley Isle Hot Rodders. There’s a Keiki Zone for the kids, and the best part? It’s a FREE event! Come join the fun on Friday, April 25th from 6 to 9…

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Oceanview Luxury at Maui Kamaole: 2777 S Kihei Rd, Unit H104

2777 S Kihei H104 Makai View


Luxury Remodel with Ocean Views

Located just across the street from the ocean in sunny South Kihei, Unit H104 at Maui Kamaole is a stunning example of island elegance and comfort. Listed at $1,250,000, this beautifully remodeled ground-floor condominium offers not only sweeping ocean views but also the finest interior upgrades in the entire complex. With 1 bedroom, 2 full bathrooms, and a spacious 1,039 square feet of living space, this home is a rare gem in one of Kihei’s most desirable low-rise communities.

Step inside and you’ll immediately notice the attention to detail. Hard surface flooring flows throughout the home, creating a seamless and easy-to-maintain aesthetic.…

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The Maui Marathon: Where Passion for Running Meets the Spirit of Aloha

Each spring, runners from around the world gather on the Valley Isle for one of the most scenic races on Earth—the Maui Marathon. This year the competition start and finish will be at the Outrigger Ka'anapali Beach Resort on April 27th. More than just a competition, the event has become a celebration of endurance, natural beauty, and the community spirit that defines life on Maui. For locals and visitors alike, it's an experience that stays with them long after the finish line.

A Race with Deep Roots

The Maui Marathon is Hawaii’s oldest marathon, with its first event held in 1971. Over the years, it has grown into a world-renowned race known for its postcard-worthy course.…

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Don't Miss Maui's Springtime Show: Jacarandas Bloom in Upcountry

Every April, Upcountry Maui bursts into dazzling color with the annual blooming of the island’s Jacaranda trees. First introduced to the Hawaiian Islands in the late 1800s, these flowering trees have since become an iconic symbol of springtime in Maui. With their vibrant purple blossoms blanketing the landscape like a watercolor painting, Jacarandas draw locals and visitors alike to the cool slopes of Haleakalā.

Maui’s particularly spectacular display of Jacarandas is largely attributed to Elmer Cravalho, the Valley Isle’s first mayor and longtime champion of Maui agriculture and beautification. Cravalho helped direct the planting of the Jacaranda trees that now line the Kula…

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House For Sale IN KIHEI - Kilohana Waena - 144 Ho'opala St

Welcome to SOUTH MAUI modern island luxury at its finest

Nestled in the highly sought-after Kilohana Waena neighborhood, 144 Hoolapa Street in Kihei offers a seamless blend of elegance, comfort, and smart design—just moments from South Maui’s iconic Keawakapu Beach and the upscale amenities of Wailea. Priced at $3,850,000, this custom-built residence is a showcase of sophistication, privacy, and indoor-outdoor living that’s effortlessly in tune with Maui’s laid-back lifestyle.

From the moment you step inside this immaculate 3,094-square-foot home, it’s clear that no detail was overlooked. Soaring 10-foot ceilings on the main level and 9-foot ceilings upstairs create an airy,…

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Oceanview Condo in the Heart of Kihei – 2387 S Kihei Rd, Unit D-307

If you’ve been dreaming of owning a slice of paradise in South Maui, 2387 S Kihei Rd, Unit D-307 offers the perfect opportunity. This beautifully renovated one-bedroom, one-bathroom condo at Kihei Alii Kai boasts breathtaking ocean views right from your private lanai, where you can enjoy whale watching during the season. With 700 square feet of living space, this hotel-zoned property is an excellent choice for a vacation rental, investment, or personal retreat.

Originally built in 1979, the condo underwent a full renovation in 2014, bringing modern elegance to its interior. The upgrades included porcelain tiled floors, granite countertops, and new cabinets in the kitchen and…

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Luxury Living in Hokulani Golf Villas

Perfectly situated in the prestigious Hokulani Golf Villas community, 1387 Hihimanu St Unit 16 in Kihei offers an exceptional blend of luxury, comfort, and island living. Priced at $2,000,000, this beautifully designed single-level home spans 1,831 square feet and features three bedrooms and two bathrooms. With a prime location midway down the 18th fairway, this residence enjoys a serene and private setting while offering stunning golf course views.

This home boasts high-end finishes and thoughtful upgrades throughout. The kitchen is a chef’s dream, featuring Mahogany cabinetry, granite countertops with a full granite backsplash, porcelain tile flooring, and premium Kitchenaid stainless steel appliances.…

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A rare opportunity awaits at Kihei Kai Nani, where this beautifully remodeled one-bedroom, one-bath condo offers breathtaking ocean and beach views. Priced at $850,000, Unit 207 is more than just a place to stay—it’s a gateway to the best of Maui’s South Shore.

This thoughtfully updated 621 sq. ft. condo maximizes space and functionality with custom deep storage cabinets, a lift-up bed with hidden storage, and a relocated bedroom closet that reduces noise from the parking lot. The Taj Mahal Quartz countertops add a touch of elegance to the kitchen, and the entire unit is tiled throughout for a sleek and cohesive look. A washer and dryer have also been conveniently relocated to enhance usability.

One of the standout features of Kihei Kai…

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Why Are Vacation Rentals Struggling?

The Hawaii vacation rental market is facing a major downturn, with occupancy rates plunging to just 52% in 2024. In contrast, hotels in Hawaii maintained a much stronger performance, with an occupancy rate of 73%. This marks a significant shift from 2019, when vacation rentals were nearly as popular as hotels, boasting a 75% occupancy rate compared to hotels at 81%.

Several factors have led to the drop in vacation rental occupancy, while hotels have remained relatively stable. Changes in visitor trends, rising costs, and increasing regulatory restrictions have all played a role in reshaping Hawaii’s short-term rental market.

Maui Takes the Biggest Hit

While all Hawaiian islands have seen a dip in vacation…

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The Annual Winter Humpback Whale Migration Is At It's Peak

February on Maui is a magical time, especially for those who love the ocean and the incredible creatures that call it home. Every winter, the warm waters surrounding Maui become a hub of activity as humpback whales make their annual journey to the Hawaiian Islands. These magnificent creatures travel thousands of miles from their feeding grounds in Alaska to the tropical waters of Maui for one primary reason: survival.

Humpback whales migrate to Maui to breed, give birth, and nurse their young in a safe and nurturing environment. The waters around Maui provide the ideal conditions for this: they’re warm, shallow, and free from most natural predators like orcas, which can threaten vulnerable…

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